Read about the foundation of ORES
The way we think, our values and how we make our choices as a company. Already in the idea phase the plan was to build a solid foundation that we can create and grow with.
In the beginning of 2018 ORES was under construction by me, Lisa Thörnqvist
I come from a background working with fit & sizes, product development and production planning within the H&M Head office for many years. That and my passion for fashion, textile and sustainability gave me the confidence and the tools I needed to start my own brand.
I said to myself; If you do something, make sure you do it in the best possible way. “Good” is not enough. If you stop when you are pleased, you will not come far. I thought about the things that is important for me and came up with a list of criterias. All things made by ORES should tick the boxes in that list. It is like my secret recipe that inspires me and keeps me creative.
I didn’t want to put ORES in just one box!
– Though I could see the difficulties reaching out to the customers, when you are more than just one kind of product created and produced in one single way. It is hard to put just one stamp on ORES, since it contains a whole way of thinking and it is a lot about finding balance, using many different techniques, products etc. It is more to it than “Come and buy this cashmere sweater”. I want to be free to create new and exciting things in new ways all the time! I also see that as the way of making progress.
Although everything that you see and buy from ORES are made with the same core that is in what I call “The green circle” and are sustainable. After a few seasons I think more people will see the essence of our design and know it is ORES before you even read the label.
We also use our core structure to show what we focus on as a company:
DESIGN- New and exciting design. Our own design aesthetics that evolves every season
SOCIAL RESPONSIBILITY- Making sustainable collections in an ethical way (see the “green circle”)
PROGRESS- For ORES and the fashion industry. Never stop exploring new possibilities and strive forward
Even though it is fierce competition and a rocky road, it is truly amazing to build a fashion brand from the very beginning. I am so grateful for all support from customers and friends! THANK YOU!
Feel free to contact us for any questions or inquiries!
Written by Lisa Thörnqvist