Tag Archives: #swedishfashion

  • ETHICAL FASHION- Social responsibility

    What does ethical mean and what is ethical fashion? In short, ethical means having high moral standards.  As I wrote about Sustainable design; there are many answers to this question and it can be interpreted in many ways. Being an ethical fashion brand means having high moral standard in every aspect. It means paying the …

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  • Corozo buttons

    We use high quality natural trims, instead of plastic ones, in all our collections. Plastic buttons often end up in the ocean and causes harm to wildlife. For spring 2020 collection “No Trace” we use corozo buttons It is made from the corozo (aka tagua) nut/ seed, and it is referred to as the ”vegetable …

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  • Slow Fashion

    The idea and purpose of the design Letting things take the time they actually take, is not obvious today. Speedy processes are often premiered within business structures. Slow is a concept of time but also an approach that enable us to be mindful. Slow fashion is a popular word that is seen more and more. …

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